Posted by mediations on March 8, 2010
We are nearly half way through the module and you should now have begun to establish your blog.
It should have a clear purpose, a clear identity and you should be finding your blogging ‘voice’. You have put some work into your blog – but have you gained ROI?
Yes, in terms of learning, but what about building your online reputation? Remember back in week One, when we did a brief online audit? Let’s try again, and see if you have influenced your online reputation. Would a potential employer notice you? If they, did, would it be to your advantage?
Read Brian Solis on the Socialisation of Your Personal Brand.
Before we look at ways of improving visibility let’s discuss a presentation by leading UK communicator, podcaster and blogger Neville Hobson. If you were in a team meeting and Neville gave this talk would you be up to speed?
Getting noticed (for the right reasons)!
Getting noticed online is no different from getting noticed in ‘real life’. It takes a little effort. You need to do something. Ideally you need to do soemthing in a planned way.
The first essential for planned online communication, either for the Brand of You or for an organisational client, is to create interesting content – there has to be something out there for people to notice, and it has to be constantly evolving. If you are trying to create dialogue, you need repeated interaction.
Don’t think of your blog as a billboard or poster that someone might glance at while passing. It has to be a friend, something other people want to return to, to get know, and discuss.
Think though how you build friendships? perhaps it is based on what the person looks like, or you find tourself in a situation where you seem to share common interests.
Looking the part is important. Does your blog project a personality that is likely to be of interest to like-minded visitors?
Is your blog visible in places that like-minded people are likely to gather? What does this mean in the online environment?
Do you keep potential friends/ visitors/ contacts up to date with what you are doing? How do you find out about people and places that interest you? Though Facebook? Through Twitter? How wlese?
If so, are you keeping people in touch with your blog?
If someone talks to you, do you reply? If some one comments on your blog, do you thank them for the interest? Do you visit their blog?
A simple rule of social media is “The more you give, the more you get.” Try it.